Promotion Tracking and AB Testing

By John Eberhard One of the basics of marketing is to send out promotion, carefully track the responses of leads and sales that come back in, then adjust your promotion based on what was most successful. You of course want to take the ads or pieces that were most...

Google Ads Options Today

By John Eberhard Google Ads has a number of advertising options today that you may not know about. Search Ads Search ads are what most people probably think of when they think of Google Ads. These are the text ads that show up at the top of the results in Google when...

Should You Hire a Web Designer for $199?

By John Eberhard If you go searching on Google today for a web designer, you will see all kinds of ads and listings for people offering to do a custom design of your website for $199. Well, every business owner wants to save money. No one wants to pay more than they...

More on SEO Today 2023

By John Eberhard In a recent article I talked about some aspects of SEO (Search Engine Optimization), such as keyword research, putting metatag titles and descriptions on all your pages, building up links to your site, plus handling page loading speed. In this article...